Running a business for over a year without increasing successful conversion rates can be alarming to every entrepreneur. To avoid being stuck in a rot, it’s time to step up and utilize
more the advantages of chat support.
Neil Patel once said that responding faster would give you more leads. Many have ignored the power of chat support, believing that by using social media platforms are the only
powerful way to get in touch with your target market. Well, you are wrong!
Here are the effective ways on how to increase conversion rates through chat support to your business.
1. Apply human-centered approach
Stop being a robotic chat support representative, it will not help to increase your conversion rate. Let the people who visit your website know that you are available to
attend to their concerns and understand what they need.
2. Avoid hard-selling
Other websites run chat support service with ready-made tabs pointing out to the service and product page. This type of live chat only drives away your potential customers, as there
are no other options to state their questions or leave a message.
3. Stay friendly and approachable
Train your staff on how to manage stress and pressure. Running a business it’s not all about providing services and selling products. You also have to ensure that everyone in your
business has the strong professionalism and willingness to stay approachable, no matter how toxic other customers could be.
4. Look for opportunities to stay connected and relatable.
Keep track of your callers and site visitors, and the exact concern they have expressed. This will help you to attract them to upcoming promos, and other social media marketing
campaigns you are planning to conduct.
Send them a follow-up email with an agreement they are willing to receive further announcements. As well as asking how do they feel about the chat support experience and
if they noticed some points in your business that need improvements.